Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is an important aspect of any online marketing strategy. It's a mix of science, art and sometimes even a bit of luck! Natural listings are the first focus for any new website and requires a keen eye for detail and a concerted, on-going effort to keep achieving solid results.

We have a proven track record of outstanding SEO results for many of our clients which has either translated directly into sales or helped achieve other objectives.

Analysis

Our first step is usually the same. We take a snapshot of your current site and its rankings to establish a baseline for comparison. We use various tools to determine the best search terms to target for your site and industry and then put together a plan on how we can achieve page 1 rankings for those terms.

It all starts with the build

Each and every site we build conforms to the W3C's Doctypes and is built using natural, semantic code to ensure it's search engine friendly. We take care to ensure that your content is optimised for SEO and most importantly easily crawlable by all search engine spidering programs. In other words, your website will be getting maximum exposure on all search engines.

Continuous optimisation

It's impossible very rare to nail SEO for a website on the first attempt. It usually takes months of tweaking and fine tuning, checking to see what's working and what isn't. In addition, search engines are constantly updating their algorithms and the way they display their search results (e.g. Local). Our SEO team stay on top of these things to ensure your website is keeping up with the latest in SEO trends.

What we won't do

There are so-called SEO experts out there who will promise you the world, including #1 rankings for all of your search terms. What they won't tell you is that many of them use illegal and underhanded practices that won't deliver long term results and can even lead to your site getting blacklisted altogether. We have a strict policy against the use 'black hat' or other unethical techniques which could end up harming your website and your business' reputation.