Target.

Target Australia is a mid-market department store renowned for delivering to its customers great quality and great value apparel and homewares. As one of Australia's most successful retailers their aim is to make stylish living affordable and available to all Australians. There are 283 Target and Target Country stores conveniently located across metropolitan and regional Australia.

The Challenge

Due to their huge presence in Australia they do a multitude of campaigns. With the support of their advertising agency, the briefs revolved around the development of 2 core campaigns : We Love Kids and Christmas Gifts. Both campaigns were to highlight breadth of product and to highlight the consistency across offline and online media channels.

The Work

The "We Love Kids" campaign focused on the following core digital deliverables :

Website design
Website development
Integration with TVC commercial and offline activity
Integration with Survey mechanic
Detailed reporting on song downloads and posters
SEO for important key words

The "Christmas Gifts" Campaign focused on the following core digital deliverables:

A XMAS gift finder to help users find gifts based upon age, price and product category
Wish list functionality
Membership sign up
Website design
Website development
Integration with 8 different product categories
Letter to Santa Integration

The Results

Both sites exceeded all expectations with all stakeholders being extremely happy with the outcome and growth in product sales for the period.